The Icon collection at Jafrum sets the standard for street gear. In 2002, Icon Motorsports burst onto the scene and set out to revolutionize the motorcycle apparel industry. Icon's creators recognized a hole in the race focused industry; a lack of protective apparel and helmets for the new street rider. Icon's products were immediately embraced by this aggressive new generation. The result was the core to Icon's mission: placing top level protective gear on the most at risk group of motorcyclists. Icon's aggressive style and functionality have brought them to the forefront of the motorcycle gear community.